Spivi Danmark

We don't just distribute brands. We build them.

En åben, datadrevet platform på tværs af on-trade, off-trade, events og e-handel. Bygget til den lange bane.

At a glance

Spivi Danmark at a glance.

2,750

shops

Full off-trade coverage, with 154 prime accounts.

1,313

on-trade venues

In three tiers, visited monthly at the top.

National

sales and marketing team

Covering all of Denmark.

26

brands

In 10 categories, from gin to premium beer.

Festivals

operating partner

230,000

Gen Z members, 18+

In our partner network of venues and events.

How we operate

One local commercial organisation.

Spivi is not only a distributor. In Danmark we work every channel where a brand meets its consumer.

On-trade

Bars, restaurants and hotels in three tiers, with back-bar and menu placement.

Off-trade

Our own KAMs own the prime accounts. A national sales team covers all of Denmark.

Events & fairs

Festivals, company events and launches, where a brand is tried for the first time.

Marketing & activation

Brand plans, activation and social, run by a local marketing team.

Data / digital

Visits, placements and depletions are logged, so decisions rest on data.

E-commerce

Our own webshop for Danish consumers. Opening soon.

Only in Denmark

From the first serve to the repeat purchase.

Partner venues, events, our own key account team and our own shop take a brand all the way to the consumer.

Partner venues

Bars and clubs across Denmark, where activations are tested, proven and scaled.

Events

Festivals and company events, where a brand is tried for the first time.

Prime accounts

Our own KAMs look after 154 prime accounts in the off-trade.

E-commerce

Our own webshop for Danish consumers is on its way.

Our reach

Where we are in Danmark.

Aarhus

Headquarters.

Copenhagen

Headquarters.

National sales and marketing team

Covering all of Denmark.

Our portfolio

De brands, vi repræsenterer i Danmark.

26 brands i 10 kategorier, og fra 1. januar 2027 Fratelli Branca-porteføljen.

Fratelli BrancaFernet-Branca · Antica Formula · Carpano · Borghetti. From 1 January 2027
Tito'sHandmade Vodka. Texas
Four PillarsGin. Yarra Valley
PalliniLimoncello. Rom
MundoTequila
AviationAmerican Gin
De KuyperLikører til cocktails
I AMVodka og vin
JaranaTequila

See the full portfolio

The Spivi advantage

Any distributor can move product. Spivi builds consumer demand.

One Nordic unit, with a local company and a local team in every market.

Distribution

Import, warehousing and delivery, with Skanlog as our Nordic logistics partner.

Brand building

A plan for every brand, carried by a local team.

On-trade

Where the taste begins and the brand is chosen.

Off-trade

Where the volume follows: the shelf, or the monopoly.

Events

Where a brand is tried for the first time.

Consumer activation

From the first serve to the repeat purchase.

Data

We measure what we move.

Partner network

Partner venues and events: where we test, prove and scale.

Local proof

New family member.

2027

Fratelli Branca

Distributor of the Fratelli Branca portfolio in Denmark from 1 January 2027.

Our team

The team in Danmark.

Country Manager

Spivi Denmark.

Coordinator

On-trade

  • Sales Manager

  • Sales Rep

  • Sales Rep

  • Sales Rep

Off-trade

  • KAM Jylland

  • KAM Sjælland

  • National sales team

    Covering all of Denmark.

Marketing

  • Brand Manager

  • SoMe Manager

E-commerce

  • Web Shop Manager

Shop

Vores webshop åbner snart.

Snart kan du købe direkte hos os med levering i hele Danmark. Tilmeld dig nedenfor, og hør det først.

Nyhedsbrev

Nye brands, nye serveringer, nye fester.

Vi skriver, når der sker noget i dit marked. Ikke oftere.